Thanks for visiting the Eton Sport website. This policy explains the what, how and why of the information we collect when you visit our website or you use our Services. It also explains the specific ways we use and disclose that information. We want to make it clear, we take your privacy extremely seriously, and we never sell your data for sales or marketing use. Our aim is to be as clear and open as possible about what we do and why.
We aim to respect your privacy and are committed to protecting the confidentiality of your personal information. Our aim is to be as clear and open as possible about what we do and why, which is why we go in-depth below to explain what we collect, send and use your data for and what your rights are.
These definitions should help you understand this policy and add clarity to any terms/labels we use. When we say “we,” “us,” “our” and “Eton Sport” we are referring to Eton Sport. We are primarily a Schoolwear and Sportswear provider trading from our stores across England & Scotland. Eton Sport is owed by D.W. Stevenson Ltd.
When we say “Customer,” we are referring to the person or entity (e.g. School) that is registered with us to buy products from us or use our services. With regards to “Service” we are referring to our products/software and physical services.
When we say “you,” we are referring either to a Customer or to some other person who visits our Website.
A “Contact” is a person we might choose to contact at some point in the future through the use of our Products or Services. Simply speaking, a Contact is anyone on our database that has given us information.
“Personal Information” means any information that identifies or can be used to identify a Contact, directly or indirectly, including, but not limited to, first and last name, email address, occupation or other demographic information. A “Contact Group” is a list of Contacts and all associated information related to those Contacts.
Questions, Concerns & Contact Information
If you have any questions or comments, or if you want to update, delete or change any Personal Information we hold, or you have a concern about the way in which we have handled any privacy matter, please contact us at (Eton Sport is owed by D.W Stevenson Ltd).
We process your personal data primarily on the basis of the permissions you have already given us regarding Marketing , or on the basis of Legitimate Interest as a business but only if necessary for the purpose we collected it for. We will also process data on the basis of contractual and transactional obligation where necessary. We may process your data for:
Sales and marketing activities such as calls, emails and other types of communications
Understanding how you interact with the website and social media
Account activity such as, email, written and verbal communications and agreements
Financial activity, such as billing communications
To perform obligations under a contract with you or a business you may work for
We will only store your data, for as long as we need it to undertake any of the processes listed above.
More information about the cookies we collect can be seen further down this page.
a. About You: When you sign up for and use the website or Service, consult with our customer service team, send us an email, post on our blog, or communicate with us in any way, you are voluntarily giving us information that we collect.
c. IP address lookup: We use third parties to provide information about visitors to our websites. When you visit our website we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation to whom the IP address is registered but not individuals. In some limited cases i.e. single person companies, it may be possible to identify personal data from publicly available ICANN data.
d. Cookies, tracking & beacons: We may use various technologies to collect and store information when you use our website or Service, and this may include using cookies and similar tracking technologies, such as pixels and web beacons, to analyse trends, administer the website, track users’ movements around the website and Service, and gather demographic information about our user base as a whole.
Cookies/tracking: Cookies allow us to provide important site functionality, so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form for example, we may associate this personal data with other information. This will allow us to identify and record what is most relevant to you. By using your browser controls, you are always in control of the cookies we store and access on your computer. More information on how to control cookies and limit personal data processing can be found at youronlinechoices.com/uk/five-top-tips. For comprehensive information on how to change your cookie settings in a wide variety of different web browsers, visit www.aboutcookies.org.
Eton Sport main cookies:
Google Analytics Cookies: Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyse how the content of their website is viewed and navigated. This in turn allows optimisation of the content and pages and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors, but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting the following url – https://tools.google.com/dlpage/gaoptout
Email Marketing Post-Click Tracking Cookies: These cookies are used to report on the pages that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.
Beacons/Pixels: On our website and in our emails we use web beacons. When we send emails to Customers, we may track behaviour such as who opened the emails, who clicked the links and which pages of our website they have visited.
This allows us to measure the performance of our email campaigns and to improve our Service and website. To do this, we include single pixel, also called web beacons, in emails we send. Web beacons allow us to collect information about when you open the email, your IP address, your browser or email client type, and other similar details. We also include Web Beacons in the emails we deliver for you. We use the data from those Web Beacons to create reports about how your email campaign performed and what actions your Contacts took. Reports are also available to us when we send email to you, so we may collect and review that information.
e. Data sources: Other than the aforementioned ways of obtaining data (form fills on the website, cookies, verbal and written) we may obtain information about you from third party sources, such as public databases, data service companies, social media platforms or third party data providers. We take steps to ensure that such third parties are legally permitted or required to disclose such information to us.
Examples of the information we may receive from other sources include: demographic information, device information (such as IP addresses), location, email address, contact number, technographics, and online behavioural data (such as information about your use of social media websites, page view information, and search results and links). We use this information, alone or in combination with other information (including Personal Information) we collect, to enhance our ability to provide relevant marketing and content to you and to develop and provide you with more relevant products features, and services.
f. Who will see your data: Your data will only be seen and used by employees of Eton Sport or their parent Company D.W Stevenson Ltd. We do not share the personal data of prospects or clients with any third parties.
a) Blog. We have public blogs on our website. Any information you include in a comment on our blog may be read, collected, and used by anyone. If your Personal Information appears on our blogs and you want it removed, contact us at . If we are unable to remove your information, we will tell you why.
b) Social media platforms and widgets. Our website includes social media features, such as the Facebook Like button. These features may collect information about your IP address and which page you are visiting on our Website, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. We also maintain presences on social media platforms including Facebook, Instagram and LinkedIn. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.
We may, from time to time, offer surveys, contests, competitions, sweepstakes, or other promotions on our websites, software or through social media (collectively “Our Promotions”). Participation in Our Promotions is completely voluntary. Information requested for entry may include personal information such as your name, address, phone number, email address, username, and similar details. We use the information you provide to administer Our Promotions. We may also, unless prohibited by the Promotion’s rules or law, use the information provided to communicate with you, or other people you select, about our Services.
When we send an email marketing campaign, it bounces from server to server as it crosses the Internet. Along the way, server administrators can read what you send. Email was not built for confidential information. Please do not use Eton Sport to send confidential information.
Service Providers: Consistent with the uses of Personal Information, we may transfer Personal Information of you or your Contacts to companies that help us promote, provide, or support our Services or the services of our Customers (“Service Providers”). All Service Providers enter into a contract with us that protects Personal Information and restricts their use of any Personal Information consistent with this policy. As part of our Services, we may use and incorporate into features information you have provided, we have collected from you, or we have collected about Contacts. We may share this information, including Contact email addresses, with third parties in line with the approved uses in 'How the Information is Used' section below.
You have certain rights given to you by law, that means you have an amount of control over your personal data that we process.
Access to Your Personal Data: This right allows you to confirm that your personal data is being processed and to allow you to check if the processing is lawful.
Correcting Any Mistakes: The right of rectification allows you to instruct an organisation that is processing your personal data, to rectify any mistakes.
Right to be Forgotten: You have the right to instruct an organisation to erase your personal data.
Stop Processing: The right to stop the processing of your personal data
Moving Data: The right to data portability means that under certain circumstances you will be able to ask for your personal data to be transferred from one organisation to another.
Right to Object to Direct Marketing: You have the right to object to the processing of your personal data for the purposes of direct marketing.
Object to Profiling: Under certain circumstances, you are able to object to profiling and/or automated decision making.
Right to complain to the Information Commissioners Office (ICO): If you are not happy with an aspect of how Lester Bowden are processing your data, you can lodge a complaint to the supervisory authority, which is the ICO. (www.ico.org.uk)
Before it gets to that situation, please make sure you contact us at (Eton Sport is owed by D.W Stevenson Ltd), if you wish to exercise any of your rights or if you have any questions about the processing of your personal data.
Our servers and offices are located in the United Kingdom, so your information is stored in the UK and is not transferred to, stored, or processed outside the EU or United States.
WHAT INFORMATION IS COLLECTED?
We may collect any or all of the information that you give us depending on the type of transaction you enter into, including your name, address, telephone number and email address, together with data about your use of the website. Other information that may be needed from time to time to process a request may also be collected as indicated on the website.
Personal information may be collected from you in various ways, for example: -
Information about your computer and about your visits to and use of this website (these are information about your browser, your IP address, your general location as determined from your IP address and provided by your browser, the site from which you come, and the links followed when leaving our site). This information is also collected through cookies.
When you register and voluntarily provide information in response to questionnaires, surveys or download forms or brochures, or to register for news updates, enter competitions, book appointments or request updated product and range information(this includes your name, email address, and any other details asked for and which you provide).
When you conduct activities on our site (for example, when you purchase a product or service we record what you purchased etc.) we may collect your name and contact details, details of your subscription to our services, and other information gathered by Facebook or Instagram and transferred to us, including your address.
HOW IS THE INFORMATION USED?
We use the information collected primarily to process the task for which you visited the website.
We may disclose Personal Information and use personal data acquired from and provided by yourself to fulfill any of your requests and to send you appropriate and useful communications. You should be aware this includes, but not limited to, the types of communications explained below
We use your data for the following purposes:
a) To promote use of our products and services to you. For example, if we collect your Personal Information when you visit our website and do not sign up for any of the Service, we may send you an email inviting you to sign up. If you use any of our Services or website and we think you might benefit from using another part of our Service we offer, we may send you an email about that. You can stop receiving our promotional emails by following the opt-out link included in every email we send.
b) To send you informational and promotional content in accordance with your marketing preferences. You can stop receiving our promotional emails by following the opt-out instructions included in every email.
Types of communications: By processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications.This includes but is not limited to the latest news about Eton Sport, changes to our shop opening hours, Information about booking Appointments, Brochures about the products and Services we offer, Videos explaining about who we are, Information or videos on how to use our website and the services we offer links to market research surveys about a service or services you have used or might use and promotional offers on products and services. We would also like to keep you abreast of the charity events and initiatives we partake in.
At any time, you can update your preferences by clicking the link in any emails you receive from us. The link should always be in the footer of the email. You can also stop receiving emails from us using that same link. If you don’t have an email from us to hand and want to update your preferences, fill out our Customer Contact Form on the Eton Sport website and we will send you an email for you to change your preferences as you wish.
c) To bill and collect money owed to us by our Customers. This includes sending you emails, invoices, receipts, notices of delinquency, and alerting you if we need a different credit card number. We use third parties for secure debit and/or credit card transaction processing and we send billing information to those third parties to process your orders and credit card payments.
e) To communicate with our Customers about their account and provide customer support.
f) To enforce compliance with our Terms & Conditions and applicable law. This may include developing tools that help us prevent violations.
g) To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
h) To provide information to representatives and advisors, including attorneys and accountants, to help us comply with legal, accounting, or security requirements.
i) To prosecute and defend a court, arbitration, or similar legal proceeding.
j) To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.
k) To provide, support, and improve the Services we offer. This includes our use of the data that our Customers provide us in order to enable our Customers to use the Services to communicate with their Contacts. This also includes, for example, aggregating information from your use of the Services or visit to our website and sharing this information with third parties to improve our Services. This might also include sharing your information or the information you provide us about your Contacts (all anonymised, non-personally identifiable information) with third parties in order to provide and support our Services or to make certain features of the Services available to you. When we do have to share information with third parties, we take steps to protect your information by requiring these third parties to enter into a contract with us that requires them to use the information we transfer to them in a manner that is consistent with this policy
We use this information to understand your needs and provide you with a better service, and in particular for the following reasons:
To supply to you services or products purchased via the website, and to process your payments.
For statistical purposes and analysis for management purposes in order to administer the website or improve our products and services.
Internal record keeping, and administrative purposes, and to inform you about our events, services or products, or other related information that we think would be of interest to you, as explained above.
To communicate marketing messages, newsletters and details of our business or the businesses of carefully-selected third parties which we think may be of interest to you by post or email or similar technology (you can inform us at any time if you no longer require marketing communications).
From time to time, we may also use your information to contact you for market research purposes or to customise the website according to your interests.
Your information will not be disclosed to any third party unless you have given your consent to such disclosure. You may at any time ask us to refrain from sending you marketing messages by sending us an email with the words UNSUBSCRIBE in the subject box or by telephoning us. If we contact you by email each time you receive a message you will also have the option to decline to receive further information of that type from us.
If you would like us to destroy information we hold about you, please let us know. However, please note that if you use any of our services which require you to provide personal information, deleting our records may mean that you will need to resubmit it to continue using such services.
We may disclose aggregate statistics about our site visitors, clients and sales in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifying information.
The internet is not a secure medium. However we take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
Data collected in the UK is held in accordance with the Data Protection Act. All reasonable precautions are taken to prevent unauthorised access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details.
We have put in place various security procedures. For example, our security and privacy policies are periodically reviewed and enhanced as necessary. We use secure server software (SSL) to encrypt financial information you input before it is sent to us, and our database is hosted in a secure data centre. Whilst we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.
If a security breach causes an unauthorised access into our system that materially affects you or your contacts in our software, then Eton Sport will notify you as soon as possible and later report the action we took in response.
We do not disclose any personal information obtained about you from this website to third parties except when we need to do so in order to complete the transaction – e.g. when arranging for a courier company to deliver goods that you have ordered.
We may also use the information to keep in contact with you and inform you of developments associated with our business. You will be given the opportunity to remove yourself from any mailing list or similar device.
If at any time in the future we should wish to disclose information collected on this website to any third party, it would only be with your knowledge and consent.
We may from time to time provide information of a general nature to third parties – for example, the number of individuals visiting our website or completing a registration form, but we will not use any information that could identify those individuals.
INTERNET BASED TRANSFER
Given that the Internet is a global environment, using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by browsing this web site and communicating electronically with us you acknowledge and agree to our processing of personal data in this way.
Cookies are text files stored on your computer, and accessible only to the websites which create them.
We use a combination of both session and persistent cookies. Session cookies keep track of your current visit and how you navigate the site, persistent cookies enable our website to recognise you as a repeat visitor when you return. The session cookies will be deleted from your computer when you close your browser. Persistent cookies will be removed on a per-determined expiry date, or when deleted by you.
Further information about cookies can be found on the Interactive Advertising Bureau’s website www.allaboutcookies.org.
Google Analytics Cookies
Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyse how the content of their website is viewed and navigated. This in turn allows optimisation of the content and pages on and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors, but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting the following url – https://tools.google.com/dlpage/gaoptout
Email Marketing Post-Click Tracking Cookies
These cookies are used to report on the pages of that have been viewed by visitors to the site who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.
If you share our content through social media, for example by liking us on Facebook, those social networks will record that you have done so and may set a cookie for this purpose.
In some cases, where a page on our website includes content from a social network, such as a Facebook comments box, those services may set a cookie even where you do not click a button. As is the case for all cookies, we cannot access those set by social networks, just as those social networks cannot access cookies we set ourselves.
LEGAL IDENTITY INFORMATION
Registered name: D.W. Stevenson Ltd
Registered office: Uniform House, Unit 1, 7 Acrewood Way, St Albans, Hertfordshire AL4 0JY
Place of registration: England
Registered number: 601283
VAT Number: GB196745021
Stevensons RTM No: 3039846
INTELLECTUAL PROPERTY AND RIGHT TO USE
By using our site, you consent to the collection and use of information by us. Owing to the global nature of the internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers.
You acknowledge and agree that all copyright, trademarks and all other intellectual property rights in all material or content supplied as part of the website shall remain at all times vested in us or our licensors. You are permitted to use this material only as expressly authorised by us or our licensors.
You acknowledge and agree that the material and content contained within the website is made available for your personal non-commercial use only and that you may download any such material and content only onto one computer hard drive for such purpose. Any other use of the material and content of the Website is strictly prohibited. You agree not to (and agree not to assist or facilitate any third party to) copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works of such material and content.